Description
Inbound Marketing provides leads that are almost as hot as referrals. While outbound can provide more consistent leads, the effort to close goes up significantly.
By focusing on making your MSP a magnet, we can attract quality and qualified prospects that are ready to buy.
We do this with the following ongoing deliverables:
Custom Website Design (That You Own From Day One):
- We refresh your website to be SEO optimized and conversion focused
- We build new pages SEO optimized pages for you based on new or updated services
- We add location pages to drive local leads
On-page SEO:
- Technical SEO Audit & Fixes
- Monthly SEO Audit & Report
- UI / UX / Browser Compatibility Test
- Page Speed Optimizations
- Core Vitals Optimizations
- Keyword Research
- Website Content Audit
- Google Search Console (GSC) Error Audit & Fixes
- Quarterly Competitor Analysis
- GSC Data Keyword Analysis: Non-branded CTR
- Blog Posts Topic Research
- 3 Blog Posts per month (after initial audits/cleanup/SEO revamp completed – 20-40 days)
- 10 Page optimizations per month (existing or new) including adding additional content to pages such as video and infographics to retain visitors and increase engagement, page title best practices, meta descriptions best practices, image optimizations, and location optimizations where relevant
Off-page SEO:
- Google My Business Optimization and ongoing posting
- Local Listing Management
- Regular replies to business reviews
- Manual business list and backlink building
Monthly Newsletter Creation:
- We build your monthly newsletter in your CRM of choice (Growably, Mailchimp, Hubspot, etc)
Social Media Management:
- We post 5 days per week on 5 different platforms to ensure when prospects do check you out, you are posting relevant and engaging content all the time!
Custom Design:
- One custom design per month – sales sheet, social post, postcard, etc
Account Management:
- Monthly Teams meeting with your Account Manager
MSP Camp Membership Included!
Wrap up:
I get it, you may not understand what all this means so I would like to conclude with a quick recap on what’s important.
We will work with you on a hit list of top keywords we need to rank for to ensure high intent (purchase activity) and we’ll show you exactly where the progress is on those keywords on an ongoing basis.
Conservatively we should start seeing a lead a month coming through the website by month 6 and ideally getting to 2-4 leads per month by month 9-12. More than enough to get a solid ROI within year one of the inbound service. Add in the other marketing activities you’re doing and this is a flywheel ready to happen!
