Description
We’ve identified excellent opportunities for improvement and growth base don our last few calls and ongoing communication. MSP Camp is excited to provide a comprehensive marketing package and excited to help drive real and ongoing MQLs for Nexus IT. Below is an outline of the ongoing deliverables we will meet and exceed for your organization:
Custom Website Design (That You Own From Day One):
- We will rebuild your website to be SEO optimized and conversion focused
- We will follow the brand guide and example Landing page to build a high converting site with an enterprise and large business feel without losing the personality of the business
- New webpages and landing pages are included with this agreement
On-page SEO:
- Technical SEO Audit & Fixes
- Monthly SEO Audit & Report
- UI / UX / Browser Compatibility Test
- Page Speed Optimizations
- Core Vitals Optimizations
- Keyword Research
- Website Content Audit
- Google Search Console (GSC) Error Audit & Fixes
- Quarterly Competitor Analysis
- GSC Data Keyword Analysis: Non-branded CTR
- Blog Posts Topic Research
- 3 Blog Posts per month (after initial audits/cleanup/SEO revamp completed – 20-40 days)
- 10 Page optimizations per month (existing or new) including adding additional content to pages such as video and infographics to retain visitors and increase engagement, page title best practices, meta descriptions best practices, image optimizations, and location optimizations where relevant
Off-page SEO:
- Google My Business Optimization and ongoing posting
- Local Listing Management
- Regular replies to business reviews
- Manual business list and backlink building
Email Marketing:
- We build your monthly newsletter in HubSpot (or any CRM you decide to move to in the future)
- We build out an run ongoing nurture email campaigns to clients and/or contacts currently in your CRM. We assist with building automations, lead scoring, trigger events, and anythign else needed for these campaigns.
Social Media Management:
- We post 5 days per week on 5 different platforms to ensure when prospects do check you out, you are posting relevant and engaging content all the time!
- This includes custom posts as well. You may request any changes or additions to the schedule at ANY time.
Custom Design:
- Unlimited custom graphic design, illustration, or video editing
Account Management:
- Weekly Teams meeting with Taher and Sunny for the first quarter. After the first quarter, both parties will decide the preferred meeting cadence. A minimum of one meeting per month is required though.
- Annually we will have a deep dive on brand positioning and messaging. This would ideally occur onsite but can be remote if needed.
Advertising Management:
- MSP Camp will prepare and launch ads on Google, Facebook, or Instagram to tie into the overall marketing campaigns and strategy proposed to and with Nexus IT team.
- This includes setting up pixel/tracking, conversions, ongoing reporting, and ongoing adjustments based on the data to maximize ad spend and MQLs.
Miscellaneous:
While the deliverables above outline the ongoing weekly. monthly, and quarterly deliverables we will provide, there will be miscellaneous marketing tasks needed that we will be happy to assist with. Whether that’s PR outreach, assisting in creating a booth, helping manage an event, brainstorming and creating sales collateral for the sales team, etc. This last point is to illustrate that we are completely onboard with helping you grow no matter what it takes. So while there is a defined scope on the deliverables we provide, this is to ensure you know we are ready and willing to help with any assignment that falls in the marketing realm. We have a team of incredible people ready to help you win!
