SEO and AI Search provide leads that are almost as hot as referrals. While outbound marketing provides volume, the effort to close those leads is significantly higher. By showing up exactly when prospects are searching in Google or asking ChatGPT for recommendations, we can attract high-intent, qualified buyers who are ready to move.
Our Four-Step Approach
We don’t just “do SEO”; we follow a proven lifecycle to ensure your MSP dominates:
Audit: A deep dive into technical health and existing keyword low-hanging fruit.
Build: Hardening your website foundation and implementing advanced schema.
Expand: Scaling your footprint through consistent, high-value content and local authority.
Optimize: Continuous refinement using heatmaps and CTR data to turn traffic into leads.
Our Deliverables
Technical / Structural Foundation
We ensure your site is a ranking machine that search engines prioritize.
Technical & Core Vitals: Ongoing audits to fix errors, optimize page speed, and ensure browser compatibility.
Schema & Structured Data: We implement advanced code that helps search engines understand your specific services and location.
Conversion Tracking: We align your forms and calls with tracking tools to ensure every lead is accounted for.
User Behavior Insights: Microsoft Clarity heatmap tracking lets us see exactly where visitors are clicking (and where they’re getting stuck).
Growth & Content Velocity
We build a library of authority that captures prospects at the peak of their interest.
Keyword & Topic Strategy: Quarterly competitor analysis and deep-dive research into high-opportunity MSP keywords.
Custom Content: 3 high-quality blog posts per month designed to answer the specific pain points of your target verticals.
New Page Expansion: Monthly creation of new service or location pages to capture “ready-to-buy” search traffic.
Authority & Search Intelligence
Maximizing your visibility where it matters most: the top of the search results and the Map Pack.
On-Page Optimization: 10 monthly refreshes of existing pages to improve structure and engagement.
Internal Link Strategy: We connect your content to pass ranking power to your most important sales pages.
Local Domination: Full Google Business Profile management, local listing audits, and manual backlink building to boost your local rankings.
The AI Search Layer
Traditional SEO is no longer enough. We optimize your brand to be a trusted source for AI.
Entity Consistency: We ensure your business data is identical across the web so AI models recognize you as a verified authority.
FAQ Layering: We structure content in natural language formats that AI engines (like ChatGPT and Perplexity) prefer for answering user queries.
AI Overview Optimization: Specific formatting to increase the likelihood of your MSP appearing in Google’s AI-generated search summaries.
What makes this plan different than the Inbound Marketing Package?
Excludes Custom Built Website (but does including hosting/managing a website we built for you)
Does not include Monthly Account Management Meetings (but reports and analysis will be sent monthly)
Excludes Monthly Newsletter created by our team
Excludes Custom Design (billed separately)
Excludes Social Media Management
Excludes MSP Camp Membership
The Bottom Line
I get it, you may not understand what all this means, so I would like to conclude with a quick recap on what’s important.
We will work with you on a hit list of top keywords we need to rank for to ensure high intent (purchase activity), and we’ll show you exactly where the progress is on those keywords on an ongoing basis.
Search has become more competitive as more MSPs and MSSPs understand the value it provides. Conservatively, we should start seeing a qualified lead a month coming through the website by month 10 and ideally getting to 1-3 qualified leads per month by month 11-14. This should drive a solid ROI within the first 16 months of the SEO plan. I know that’s not extremely exciting, but it’s the reality. It’s why the MSPs that commit to doing this long-term win. Most people quit long before inbound leads start coming in. However, once they do, it’s an incredible new and powerful avenue of growth for your business.
MSP prospects that find YOU and reach out often close at a rate 5 times higher than cold outreach. That’s why it’s worth it. Save time and make more money over the long term.
PLEASE READ:
This is only available for those that we’ve built websites for. Our best practices are already in place which allows us to onboard and build efficiently. That’s the only reason we can price it this competitively. If we did not build your website and you would like to join, we must start the discussion with the website first.
We can only take 2 new clients per month. Our next onboarding is currently 4 weeks out. The waitlist continues to grow, so reach out to lock in your spot now. You can also go ahead and sign up: billing will not occur until onboarding officially begins.
SEO & AI Search Domination Package
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